Apple reported its fiscal Q3 2025 earnings today, beating analyst expectations in key categories like revenue, earnings per share, iPhone revenue, and more.
During a call with analysts today, Apple CEO Tim Cook revealed that Apple has just crossed another major milestone: shipping its three-billionth iPhone since its launch in 2007.
For those keeping track at home, Apple shipped its one-billionth iPhone back in July 2016, nine years after the release of the first iPhone. At the time, Cook touted that the iPhone was “one of the most important, world-changing and successful products in history.”
Apple didn’t publicly announce when it shipped its two-billionth iPhone, though analysts estimate that it happened around September 2021.
Cook’s comments came during Apple’s Q3 2025 earnings call today, with little fanfare. “We also recently marked a significant milestone. We shipped the 3 billionth iPhone since its launch in 2007,” Cook said during his prepared remarks.
The figure is notable because Apple stopped reporting unit sales for its hardware products in November 2018. Then-Apple CFO Luca Maestri said at the time that the “number of units sold in a quarter is not representative of underlying state of business.”
My favorite iPhone accessories:
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