Apple has published an in-depth look at four emerging filmmakers who used iPhone 17 Pro Max to shoot new short films as part of the latest MAMI Select: Filmed on iPhone program. Watch them below.
’Redefining the art form’
A new Apple Newsroom post details how four filmmakers used the advanced capture capabilities of the iPhone 17 Pro Max to produce their entries on this year’s MAMI Mumbai Film Festival in the Shot on iPhone category.
From the challenging lighting conditions in Shreela Agarwal’s 11.11 to Ritesh Sharma’s use of Cinematic Mode in She Sells Seashells, Robin Joy’s reliance on Action Mode for Pathanam (Paradise Fall), and Dhritisree Sarkar’s use of 8x optical zoom in Kathar Katha (The Tale of Katha), the story looks at how iPhone 17 Pro Max supported different parts of each production and helped the filmmakers bring their ideas to the screen.
Apple says the filmmakers used iPhone 17 Pro Max as their main production tool while also relying on Apple’s broader ecosystem to support the broader filmmaking process:
“To make their shorts, filmmakers Shreela Agarwal, Ritesh Sharma, Robin Joy, and Dhritisree Sarkar tapped into the pro camera system, cinema-grade video capabilities, and advanced features of iPhone 17 Pro Max, as well as MacBook Pro with M5 and iPad Pro with M5 for additional support.”
In Agarwal’s case, the story highlights how ProRes RAW enabled her to recover more detail in dark scenes, adjust tint and white balance, and create a brighter, cleaner image while keeping the nighttime look natural.
Watch Shreela Agarwal’s ’11.11’ below:
For Sharma, Apple says that in addition to Cinematic Mode, the Audio Mix feature “let him zero in on the sounds he needed,” while also allowing him to convey an even more immersive and personal experience.
Ritesh Sharma’s ‘She Sells Seashells’ below:
Joy, meanwhile, said that iPhone 17 Pro Max’s Action Mode, combined with the device’s vapor chamber, enabled him to “just lock and go,” after he had “been wanting to make this film for a few years, but it felt too ambitious.”
Watch Robin Joy’s ‘Pathanam’ below:
Finally, Sarkar details how she used ProRes RAW and Apple Log 2 to create a vintage celluloid look in post-production, and the 8x optical zoom at 200 mm to push closer into her protagonist’s emotional state.
Watch Dhritisree Sarkar’s ‘Kathar Katha’ below:
To read Apple’s full story, follow this link.
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